- gpmoakley
- Oct 26
- 5 min read
I spent a lot of years in the tech industry, and, for a lot of those years, my job was strategic planning.
So, a recent social media post that reminded me most of us don’t recognize that we are living through an ongoing profound socio-economic upheaval, primarily because the last few years have been a period of relative stability within the punctuated equilibrium of that upheaval.
Neither the agricultural nor the industrial revolution happened overnight. People didn’t go to sleep one night as nomads and wake up the next morning with plowed fields, nor did they ride horses home one night and go back to work the next day in an automobile.
These transitions took decades.
So, when I read this post (essentially, ‘if the economic policies of the current administration are bad, why is my retirement account doing so well?’), it reminded me that, while most of us recognize that we are living through an information revolution, most of us aren’t recognizing it as a succession of automation waves.
It’s instructive to understand the ongoing information revolution as a punctuated equilibrium. It has been, and continues to be, a series of upheavals facilitated by technological innovations but driven by productivity gains realized through successive waves of digitization.
Think of any organization, business or government, as a set of processes.
Then think of those processes as groupings of activities performed by humans, with one grouping after another digitized by a set of technologies.
Then recognize that each wave of digitization, by displacing humans, improves organizational productivity by running faster, better, and cheaper.
But not without profound socioeconomic disruption.
In the 1950s, a ‘computer’ was a human, armed with a slide rule tasked with performing calculations related to maintaining the general ledger, populating actuarial tables, and other bulk calculatory tasks.
These jobs were replaced by mainframe computers.
Offices used to pay people to maintain rooms filled with filing cabinets storing documents related to all sorts of records related to human resources, customer accounts, payment processing, and so forth.
These jobs were initially replaced by minicomputer based departmental systems that have now, in turn, been replaced with ERP systems like SAP.
Offices used to pay administrative assistants to take dictation, prepare documents, generate presentations, and host of other functions replaced by office suite software products running on personal computers.
Companies used to pay people to generate and distribute physical catalogs, and other people to receive and process orders received by mail and then phone calls. These jobs were replaced by the Internet and e-commerce.
Again, each wave of digitization has, by replacing humans, improved organizational productivity.
Each wave has, by replacing humans, created profound disruptions. One set of people discovered opportunities related to enabling and maintaining the automation systems that put another set of humans out of work.
And we, here in the US, have, generally, done a very poor job facilitating this transition, with the humans whose skills were no longer required struggling to navigate their new reality, which has often had geopolitical ramifications.
But organizations that failed to capitalize on these waves of automation and their associated productivity gains failed to survive.
As painful as it is to recognize that your job is being replaced by a machine, the fact is that, if your company doesn’t replace you with a machine, the company that puts your company out of business will.
The same can be said for offshoring work. We complain bitterly about companies that offshore work at the expense of domestic jobs, then enjoy the lower prices offered by the companies that outcompete those companies that refuse to offshore or automate.
And, eventually, even the jobs that have been offshored are, subsequently, automated out of existence, enabling the companies that have capitalized on offshoring and automation to continue to offer better products and services at lower prices.
We should all bear this in mind when politicians glibly promise the impossible. Yes, it would be lovely to restore these jobs, but we are the ones that, by choosing the best products and services at the best prices, drove the replacement of those jobs through offshoring and automation.
There is a profound irony to watching consumers with a ‘buy American’ bumper sticker transfer imported products from their shopping cart to their car, which, even if it has an American car company badge, is likely to have been imported entirely, or, if not an import, is definitely comprised of a long list of imported parts.
The competitive advantages related to each wave of digitization are irresistible.
Organizations that fail to capitalize on these waves will not survive competition with organizations that take advantage of them.
Gravity sucks, but, if a rock is falling, you’d best step out of the way, because all the campaign promises in the world are not going to spare you a lot of pain if that rock hits you.
As stated above, these waves of digitization create a punctuated equilibrium, periods of relative stability interrupted by upheavals as organizational adoption of technological innovation digitize business processes.
It’s also worth noting that each upheaval follows a pattern.
As new technologies emerge, organizations must weigh when to get on board. Early applications tend to focus on applying the new technology as an incremental improvement.
To my mind, the best example of this would be smartphones.
There was a brief flurry of excitement as early devices provided the ability to access the Internet, but, as the novelty wore off, the tiny screen and traditional telephone keypad failed to offer a satisfying experience.
Incremental improvements were made. Tools were developed that allowed websites to tailor content for smaller screens. Keypads were improved.
But smartphones didn’t drive an upheaval until we shifted from trying to recreate a PC experience to offering a profoundly new experience through ‘apps’ on iOS and then Android devices.
We shifted from trying to do the same thing better to doing a better thing.
Another part of the pattern is the emergence of new companies and industries related to each wave. IBM and the mainframe. SAP and ERP systems. Cisco and networking. Intel and Apple and Microsoft and PCs. Amazon and Google and the internet. Meta and social media.
And it’s worth noting the companies that bet heavily on doing the same thing better but failed to do the better thing suffered as a result.
Digital Equipment Corporation insisted PCs would never be more than a better way to engage their minicomputers. Intel insisted smartphones would never displace PCs.
So, where does that leave us with respect to that social media post?
Why, if current economic policies are widely decried by economists, is the market soaring?
Because we are in the foothills of the next disruptive wave, and the investments related to that wave are driving up stock prices despite the economic fallout of tariffs and trade wars.
The disruptive enabling technologies are Artificial Intelligence, Internet of Things, Sensory Computing (not just ‘visual computing’ but other sensory modalities as well), and Augmented Reality.
Because we are in the foothills of this disruption, we’re focusing on doing the same things better.
Discussions of IoT, Sensory Computing, and Augmented Reality have been displaced by discussions of AI, but realizing the full potential of any of these capabilities relies on blending them.
We will see a lot of companies make expensive ill advised early bets based on trying to make incremental improvements to existing solutions, thereby missing the revolutionary potential of these capabilities.
We will see startups become behemoths as they offer better solutions fully capitalizing on these capabilities.
We will see at least one, if not multiple, market upheavals as bad bets lead to disillusionment followed by realization of what this upheaval can bring.
And we will see profound disruption in the workplace as yet another wave of human facilitated processes are digitized.
I am profoundly concerned that an electorate that doesn’t understand how these punctuated equilibria progress will miss the forest for the trees, and think the current administration’s economic policies are driving market performance rather then being obscured by the productive advancements of the next wave.



